A Perfect Fit: Asteris

Asteris is a textbook example of the kind of company we love to partner with.

Asteris provides radiology workflow software purpose-built for the veterinary and animal health industry. Deeply embedded in diagnostic workflows, its Keystone Suite is mission-critical to the daily operations of veterinary clinics and specialty centers.

When we acquired Asteris:

• It was generating under $xM in annual revenue

• Had >x% retention, x%+ EBITDA margins, and x% annual growth

• Operated in a double-digit growth market with long-term tailwinds

• Served a highly underpenetrated segment with huge upside

Our philosophy is simple: never bet against a winning trend.

Asteris had a sticky product, an expanding market, and a leadership team that had already built something great. We stepped in to help scale the business through investment in sales, marketing, and go-to-market.

Historically, Asteris invested heavily in R&D, which gave them exceptional product-market fit. But commercial growth had been under-resourced. That’s where we came in.                                                                                                                                                                         

A Different Kind of GTM Strategy

Unlike many of our traditional platform investments, Asteris followed a partner-first go-to-market strategy. Their growth was driven by seamless integrations with leading veterinary Practice Management Systems (PMS) such as ezyVet, VetlinkPRO, DaySmart Vet, and WooVet.

While some viewed this as a risk, we saw it as a strength. It meant:

• Lower customer acquisition costs

• Shorter sales cycles (~1 month)

• Conversion rates of ~50%, driven by inbound leads via integration partners

This hyper-efficient model allowed Asteris to grow 15–20% annually while maintaining a 30%+ EBITDA margin.

Where Manos Added Value

We help companies like Asteris go further. That includes:

• Developing AI-powered features like automated radiology tagging, predictive diagnostics, or smart scheduling

• Driving outbound demand through targeted campaigns and data-informed sales motions

• Opening up cross-portfolio growth opportunities across veterinary and healthcare adjacencies

These are the businesses we get excited about.
If you've built something mission-critical with sticky revenue, strong fundamentals, and room to grow — and you want a long-term partner who will help take it to the next level — let's talk.

Manos. Buy. Build. Never Bet Against the Trend.