Manos Insights

In a market driven by quarterly targets and exit timelines, permanent capital offers a rare and powerful advantage: time.

At Manos, we invest in mission-critical software businesses with the intent to hold them forever—not five years, not until the next market cycle, but as long as they continue to create value. This long-term philosophy shapes everything we do—from how we partner with founders to how we think about growth.

And it’s why permanent capital is quietly becoming one of the most transformative forces in software.

What is permanent capital?

Permanent capital refers to investment funds that are not subject to a fixed timeline for returns. Unlike traditional private equity or venture capital, which operate on defined fund lifecycles, permanent capital allows investors to remain in a business indefinitely. There’s no pressure to exit, recapitalize, or force short-term decisions in pursuit of fast ROI.

For founders and operators, that changes the game.

Why it matters to software businesses

Software is a long game. Building a great product, nurturing a customer base, and scaling operations takes time—and consistent investment. Yet too many companies are pushed to optimize for near-term gains: burn fast, grow faster, exit quickly.

That often means:

• Prioritizing growth over product quality

• Cutting costs that hurt customer experience

• Replacing founder leadership prematurely

• Making short-sighted strategic bets to hit investor targets

Permanent capital flips this model. It allows companies to:

• Focus on sustainable, profitable growth

• Invest in deep product innovation

• Maintain a strong customer-centric culture

• Empower leadership teams to think in decades, not quarters

It’s not about slowing down. It’s about building the kind of resilience that compounds over time.

The Manos approach

At Manos, we acquire vertical market software companies that play an essential role in the industries they serve—healthcare, life sciences, energy, manufacturing, and more. These are markets where long-term relationships matter, switching costs are high, and the right technology can unlock outsized impact.

Our model is simple:

• We buy and hold. There’s no exit pressure, no fund expiration.

• We support, not replace. Founders and leadership teams stay in place and are given the tools to keep scaling.

• We invest for the future. Whether it’s modernizing infrastructure, entering new verticals, or expanding the team, we support decisions that might not pay off this year—but will drive value over time.

Why long-term thinking wins

Markets change. Technology evolves. But businesses that are built to last don’t panic under pressure—they adapt. That kind of stability is rare in today’s investment landscape.

Permanent capital offers more than patient funding—it offers clarity. It lets teams operate with confidence, knowing they won’t be uprooted by the next board vote or market correction.

And over time, that mindset compounds. Innovation is stronger. Culture is deeper. Talent retention is higher. Customers notice.

In the end, it’s not the fastest that wins. It’s the most durable.

Are you building a business that deserves to last?
Let’s talk. Manos is actively seeking founders who think beyond the next quarter—and want a partner who does the same.